Entertainment Company Buys Rights to Student’s Video

By Ben Waitches-Eubanks '17

Caption: Brendan Attey '15 pushes Joseph Endler '17 down towards the tennis courts. (Photo: YouTube)

Caption: Brendan Attey ’15 pushes Joseph Endler ’17 down towards the tennis courts. (Photo: YouTube)

Two years ago in May 2012, Joseph Endler posted a video to YouTube of himself riding down a hill in a cart at Catlin Gabel. Then, two weeks ago towards the end of September, he received some recognition.

“I was browsing YouTube when I get this message from [LaunchPad Entertainment LLC.] saying they want to buy one of my videos,” Endler remarked. “So I call them and they said they want to give me 100 dollars for my video.”

LaunchPad Entertainment is a small company that purchases video licensing from various users on YouTube and other sites. They have collected a database of videos that other companies can pay them to use.

Now that Endler’s video is part of the collection, every time a company wants to use his video, Endler makes 30% of the money from it.

The video is only ten seconds long, and it features Endler being pushed down a hill in a cart, and eventually falling and rolling over.

His video can be found here: https://www.youtube.com/watch?v=jKlyaTUtmbI